GLICO LIFE Champions Customer Satisfaction

Senior employees of GLICO Life display the awards

GLICO LIFE, a major life insurance company in Ghana, has embarked on the training of all its Customer Service Assistants (CSAs) nationwide in Accra.

The two-day training was a precursor to GLICO’s annual Customer Service Month celebrations held every November. With a focus on giving customers the best of service, GLICO has set aside the month of November to celebrate and appreciate its customers.

The two-day training programme was used to enhance their knowledge and skills on product features, operational processes, claims administration and techniques in handling customers using emotional intelligence.

The CSAs were presented with a compilation and analysis of customer feedbacks gathered over the year during GLICO’s monthly customer service surveys.

Every month GLICO conducts customer service surveys among policyholders of GLICO, and such insights are fed into day-to-day operational processes to deliver better value for customers.

To the CSAs, getting insights into customer feedback on their service delivery was a booster to live the values of professionalism and customer excellence as enshrined in GLICO’s core values.

Group Head, Corporate Affairs & Marketing, Nana Efua Rockson, who champions customer service delivery at GLICO and was actively part of the two-day training programme had this to say: “Customer service delivery for us at GLICO is about making our policy holders satisfied with their policies. This requires empowered front-end staff who are abreast with the operations and processes of the business to deliver prompt service. Our CSAs are going back reinvigorated and poised to deliver professional and seamless customer experiences nationwide as we forge ahead as an organization to improve continuously on our service delivery.”

It’s worthy to note that GLICO LIFE commenced operations as a specialist life insurance company.

Over the past 31 years, it has operated with high professional standards and friendly competiveness to build a trusted brand.

It is currently one of the top five life insurance companies in the country, delivering value-added solutions to its customers.

GLICO LIFE develops highly responsive products, which meet the needs and expectations of the Ghanaian insuring public.

Tags: