Dignitaries in a group photograph at the launch of the initiative
THE GHANA Tourism Authority (GTA), under the Ministry of Tourism, Culture and Creative Arts, has launched the 2025 edition of ‘December in GH’ at a ceremony at Jubilee House in Accra.
The event, attended by Chief of Staff Julius Debrah, brought together prominent figures from government, the diplomatic corps, creative arts industry, and the private sector, officially kicking off Ghana’s festive season.
The Chief Executive Officer of Ghana Tourism Authority, Maame Efua Houadjeto, highlighted the increasing impact of the December in GH initiative in positioning Ghana as the continent’s preferred holiday destination.
She mentioned that the 2025 edition will build on the successes of previous years by enhancing collaboration across the creative, hospitality, and events sectors to provide world-class visitor experiences.
In her remarks, the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, reaffirmed the government’s commitment to developing the creative economy as a key pillar of national growth, stating: “December in GH is more than a celebration; it is a showcase of Ghana’s energy, culture, and global appeal. It embodies our vision of a modern tourism economy driven by creativity, inclusivity, and innovation. This year’s edition will project our nation’s unique identity and strengthen Ghana’s position as Africa’s gateway for cultural and experiential tourism.”
Delivering the keynote address, Mr. Julius Debrah commended the Ministry and GTA for their consistent efforts in promoting tourism as an avenue of growth, job creation, and cultural exchange.
He praised the initiative’s contribution to national branding and its positive influence on small and medium enterprises within the tourism value chain.
Mr. Rex Omar, Head of the Black Star Experience Secretariat, emphasised the vital role of the creative community in sustaining Ghana’s tourism renaissance. He noted that the Black Star Experience platform continues to develop as the heartbeat of December in GH, connecting global audiences with authentic Ghanaian stories.
“Our mission is to curate experiences that go beyond entertainment — to celebrate identity, creativity, and connection,” Mr. Omar stated. “This year’s calendar reflects the growing confidence of our creative sector and its ability to drive tourism-led growth through innovation, partnerships, and excellence.”
The 2025 edition will showcase a diverse range of events nationwide — from concerts and cultural festivals to culinary showcases and diaspora reunions — curated under the Black Star Experience platform.
Since its inception in 2019, December in GH has become a cornerstone of Ghana’s tourism strategy, attracting thousands of visitors each year and strengthening Ghana’s international reputation as a destination of warmth, creativity, and unity.
Through collaborations with event organisers, the diaspora community, and local creatives, GTA continues to promote a dynamic and inclusive tourism agenda.