Adoma Owusu
Ghana Tourism Authority (GTA) and the Visa have announced a strategic collaboration that will see the use of digital payment at national tourism sites under including all GTA-hosted events.
Per the agreement, Visa will serve as one of the accepted forms of payment by patrons at certain tourist sites throughout Ghana including the Kintampo Waterfalls, Tafi Atome Monkey Sanctuary, the Bunso Eco park, Tetteh Quarshie Cocoa Farm, Assin Manso, Anomabo Memorial Garden of Return, Bonwire Kente Museum, and several other tourist locations in the country.
This partnership is significant ahead of the Kwahu Easter festivities in April 2023 and the much anticipated call for entries for “December In GH,” 2023.
Commenting on the partnership, Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman, said, “We have been looking for ways to adopt digital innovation to make lives simple and transform the economy. The decision to partner with Visa aims to drive our financial inclusion agenda while making payments at the various tourist sites and events safer, easier, and more convenient.”
Country Manager of Visa Ghana, Adoma Owusu said Ghana is becoming increasingly renowned as a global cultural destination with the onset of cultural events and activities under the “December in GH” brand and amazing tourist sites and attractions.
“At Visa, we remain resolute in our quest to transform the way Ghanaians pay and get paid by offering them the most secure and reliable way. We are excited about our partnership with GTA as we know most people have a lot of plans lined up to enjoy Ghana. We are happy to be their payment enabler,” she said.
GTA is also working with event organisers to offer discounts and incentives to those who purchase tickets with visa cards. These will be announced on a rolling basis.
By Jamila Akweley Okertchiri