From left: Gavin Pike, Dr Felix Addo and Sylvia Owusu-Ankomah
GUINNESSS GHANA has launched its 60th anniversary celebration in Accra.
Established in 1960, the company has evolved and built its success on an outstanding portfolio of 33 brands with 35 key distributors nationally and a sales footprint in 37,000 outlets.
At a virtual event, management of the company has taken the opportunity to highlight Guinness Ghana’s key contributions to economic development for the past 60 years as well as its plans for the years ahead.
Making the announcement, Gavin Pike, Managing Director, Guinness Ghana, said, “It has been an exciting 60 years’ journey. Going forward, I believe it is time we move beyond operating a business, to building a legacy that will live on for generations to come.”
“One of the areas we have begun to do that is on diversity and inclusion. I am happy to report that 99 per cent of our workforce is Ghanaian. In addition, 60% of all management positions are occupied by women, a culture we are committed to keeping while ensuring a strong diversity playing field,” Mr. Gavin Pike further added.
In its commitment to government’s policy initiative to incorporate the use of local raw materials for the production of beverages, Guinness Ghana, has implemented its Local Raw Material (LRM) sourcing initiative which has grown steadily, from 12% in 2012 to 55% in 2019, a figure that is expected to rise to 70% by the end of 2020.
Sylvia Owusu-Ankomah, Corporate Affairs Director, Guinness Ghana, touching on the LRM initiative said, “I can confirm with all authority that we are the largest users of local raw materials in the brewery and beverage manufacturing industry in Ghana.”
“Through our local raw materials initiative, we have impacted the lives of farmers and their families, improved their skills across the value chain and created sustainable income for them that positively affect the economic welfare of their families and communities,” she added.
Guinness Ghana for the past six decades has operated as a socially responsible company and has ensured that a significant portion of its resources is dedicated to the development of communities in Ghana.
A business desk report