Sabina Manu
Guinness Ghana has unveiled the brand new pan-African campaign, “Make It Yours” alongside it Guinness Smooth product.
Marketing manager for Guinness Ghana, Sabina Manu, speaking at the Guinness Smooth Media and Influencer Unveiling Soiree held in Accra said this initiative invites the next generation to reimagine their world through creativity and community-inspired collaboration.
Madam Manu expressed her enthusiasm for the latest developments at Guinness, stating, “We’ve been working hard to reinvent and rebrand our product to better represent what we’re all about. Our new brand identity is lighter, fresher, and more vibrant, while still maintaining the essence of the Guinness trademark that everyone knows and loves.”
Recognizing a shift in consumer preferences, she said the company introduced the Guinness Smooth, a lighter beer designed for those who wish to enjoy the Guinness experience without the full-bodied flavor.
“We understand that our consumers are looking for something more, something different, and something smoother,” she added.
The event brought together influencers and media partners who play a crucial role in promoting the new product. “We value your feedback and insights, and we’re confident that together, we can make Guinness a huge success,” she remarked.
As part of the relaunch, Guinness Ghana is collaborating with local creators, fashion houses, and art enthusiasts to showcase the best of Ghanaian talent. “We believe in championing local excellence and co-creating with innovators who are making a positive impact in their communities,” Madam Manu noted.
Looking ahead, she added that the company is committed to maintaining its vibrant and bold identity.
She added that Guiness Ghana upcoming activities includes a partnership with the English Premier League (EPL), stating that the EPL trophy will be brought to Ghana, alongside a series of events planned to celebrate this significant occasion.
By Prince Fiifi Yorke