Guinness Ghana Breweries Limited (GGBL) has launched its annual road safety campaign, TwaKwanoMmom (Go the distance instead) at the Neoplan Station at the Kwame Nkrumah Circle in Accra.
TwaKwanoMmom, a behavioral change programme, is aimed at reducing the incidence of drink-driving among commercial drivers.
The campaign is line with GGBL’s ambition to create a positive role for alcohol in society and discourage drink-driving, especially among commercial drivers.
Speaking at the launch of this year’s campaign, Gavin Pike, Managing Director for GGBL, said the campaign is borne out of five commitments made by Global Beer and Spirits Producers to reduce harmful drinking.
“One of those commitments is the need to reduce drinking and driving which is at the heart of our responsible drinking campaigns. Additionally, our leadership in alcohol in society agenda, which is an integral part of our 2020 Sustainability and Responsibility Targets, seeks to create a positive role for alcohol in society through initiatives that reduce and tackle misuse,” he said.
Gabriel Opoku-Asare, Corporate Relations Director for GGBL, who explained the mechanics of the campaign, said over the next one month, education and breathalyzer tests will be conducted at major transport terminals and checkpoints in Accra, Kumasi and Cape Coast.
Ing May Obiri-Yeaboah, Executive Director of the National Road Safety Commission (NRSC), who read a speech on behalf of the Minister for Transport, commended GGBL for taking leadership as an alcohol producing company in the area of road safety.
George Ackom, Director for Vehicle Registration and Inspection at Driver and Vehicle Licensing Authority (DVLA), who also spoke at the ceremony, cautioned commercial drivers to drive with care and be watchful on the road, as their licence can be revoked in the event of any acts of irresponsible driving.
This year, the TwaKwanoMmom campaign, in its fifth year, is targeting 6,000 commercial drivers and will focus on reaching commercial drivers to educate them against drink-driving.
A business desk report