Georgina Asare-Fiagbenu
MTN Ghana has reaffirmed its commitment to sustainability by making the Environmental, Social, and Governance (ESG) principles central to its operations.
Participating in a virtual panel discussion at the Accra Climate Communication Summit, Senior Manager for Corporate Communications Georgina Asare-Fiagbenu, explained that the company’s long-term vision for digital progress in Africa is inseparable from its sustainability agenda.
According to her, “At MTN, our strategy places ESG at the core of everything we do. It is not an afterthought but a guiding principle that shapes our decisions, our culture, and the way we deliver services.”
She noted that MTN’s guiding belief is that everyone deserves the benefits of a modern, connected life, which underpins its drive to expand digital inclusion across Africa. This ambition, she explained, requires strong enablers, and ESG is one of the most important.
“Embedding ESG means that every member of the business is constantly asking how we are delivering responsibly, and how our work aligns with sustainability. This makes sure no one is left behind as we connect more people and drive Africa’s digital progress,” she added.
Mrs. Asares-Fiagbenu stated that the company has established a sustainability framework with strategic pillars that make the agenda practical and relatable, highlighting four main strategies: Doing for the Planet, which prioritizes eco-responsibility; and Doing for People, which emphasizes building sustainable communities.
Doing it Right focuses on our leadership and governance, and Doing it for Growth, which highlights economic growth
She stressed that leadership and values remain key drivers of this approach, ensuring that sustainability is integrated into everyday work. “We have built a framework that helps us summarize our commitment to ESG so that all employees understand their role in advancing it,” she said.
The summit, held under the theme Towards a Climate Resilient Africa Through Strategic Communication, brought together stakeholders to explore how organizations can use effective communication strategies to accelerate climate action.
BY Prince Fiifi Yorke