Giovanni Caleb at the new Closeup Complete Fresh Protection launch
IT WAS a day of fun, sun and sand at Laboma Beach, as star after star rocked the stage at the launch of the new Closeup Complete Fresh Protection. Giovanni Caleb, Joey B, Dr. Louisa, Kelvyn Boy, Pappy Kojo, La Meme Gang and Tulenkey gave patrons a show to remember.
For the latest star in the Closeup line, Unilever pulled all the stops, launching in grand style with the presence of these influencers, bringing so much life to the event. There were up-close interactions and networking all over, ensuring the launch was fully experiential.
As usual, larger-than-life media personality, Giovanni Caleb, brought his A-game with fun moments, and fans taking selfies with him at the event. On the other hand, Dr. Louisa, poised with her fashion sense, brought a touch of glamour, with the youth graciously waiting to embrace her.
These influencers who graced the event encouraged consumers to patronise Closeup products, in order to take their oral care protection to another level.
Closeup Complete Fresh Protection is a new addition to the family of Closeup variants, a fluoride gel made with an active herbal ingredient, known as eucalyptus mint. It offers top five benefits: deep cleaning, fresh breath, cavity protection, strong teeth, and protection from germs.
The performances were interspersed with fun activities like Zorball, paintball, mass brushing engagements, and many other experiential activities to make the launch and the holiday a memorable one.
Giovanni Caleb, Joey B, Dr. Louisa, Kelvyn Boy, Pappy Kojo, La Meme Gang and Tulenkey encouraged the youngsters to stick to oral habits that would promote good oral health, and also inform and educate their loved ones, peers, and associates what this new Closeup variant, Closeup Complete Fresh Protection, is all about.