SWAG President Kwabena Yeboah (L) receiving the association’s prize
The Sports Writers Association of Ghana (SWAG) has been honoured and decorated by telecommunication giant, MTN Ghana, for their dedicated partnership in the promotion, development, and the longstanding relationship in the organisation of the prestigious SWAG Awards.
MTN eulogised SWAG for the dedication to the development and welfare of sports journalists in the country, and the exceptional commitment to the ritual honouring of excelling Ghanaian sportsmen and women through the annual SWAG Awards.
MTN has over a decade been the major sponsor of the SWAG Awards, and recently sponsored the technology and digital training of sports journalists in Ghana, partnering SWAG.
Three other members of SWAG were also honoured at the ceremony dubbed the “Bright Media Awards,” instituted as part of the ongoing 25th anniversary celebration of MTN Ghana, to acknowledge the work of journalists across the country in telling the MTN story, and driving MTN projects over the last 25 years.
SWAG members Phil John Quartey of Metro TV, Michael Abayateye of the Ghanaian Times and Nii Maale Adsei were all decorated on the night for various roles played in enhancing the MTN brand.
SWAG President Kwabena Yeboah, receiving the award, thanked MTN for the recognition of SWAG’s contributions towards the MTN brand, and expressed SWAG’s appreciation for the continuous partnership.
SWAG, the umbrella body of the sports media in Ghana, has been organising the prestigious SWAG Awards since 1975, organising training and refresher programmes for its members and influencing sports development and promotion in Ghana.