TGMA To Reward Best Red Carpet Dresses

Fashion Influencer Afriyie’s 2024 Red Carpet dress

 

Charterhouse Ghana, organisers of the annual Telecel Ghana Music Awards (TGMA), has announced that it will reward best red carpet-dressed personalities at this year’s event.

Themed “Proudly Made in Ghana, Bold, Vibrant and Unapologetic Style”, this novel initiative seeks to recognise well-dressed celebrities, promote high fashion standards, and inspire others to prioritise red carpet moments.

According to Charterhouse, the best male and female red carpet dresses will be rewarded with a cash prize and fabric from Ghana Textile Print (GTP).

It would be recalled that ahead of the 2023 Ghana Music Awards, fashion critic-cum-internet sensation, Charlie Dior, called on Charterhouse to create a category that seeks to reward the best-dressed celebrities on the red carpet.

According to the outspoken fashion stylist, it takes a whole village to look good on the red carpet. “The celebrity or influencer will have to hire the services of a designer, make-up artist, photographer, and a whole lot of services, so rewarding the best dressed on the red carpet is a step in the right direction.”

He also asserted that this award category not only shines a light on celebrities, but also on the team behind their looks. “People begin to patronise their services. This also creates a form of employment for them, because everyone wants to look good, so Charterhouse needs to look at the broader picture.”

Charlie Dior stressed the need for Charterhouse to give a theme for every season of the awards, to inform the looks on the red carpet.

“When it comes to the VGMA’s, it is such a staple in Ghana’s entertainment culture, and fashion and branding go hand-in-hand. Every year, the awards need to give us a theme, and with that, it informs the fashion team on what to design for their customers to wear on the red carpet,” he added.

 

By Prince Fiifi Yorke