The much-anticipated “Tidal Rave Festival” is set to take over the La Palm Royal Beach Hotel on November 14 and 15, promising an electrifying celebration of music, culture, and community.
Now in its 13th edition, the festival has grown into one of the country’s premier youth-driven experiences, built on strategic partnerships that continue to elevate both the event and the country’s creative industry.
Speaking at the official launch, the Event Director, Awo Ampadu Somuah, said this year marks a bold reimagining of the festival’s identity.
“Over the years, Tidal Rave has been known for delivering the ultimate rave experience. But this year, for the first time ever, the spotlight shifts to the Culture Currents, a carefully selected team of top industry specialists.”
The Culture Currents – comprising some of the nation’s most exciting creative voices, including Lisa Quama, Ato Sekyi, Rev Erskine, Samuella Graham, Ellen Osabutey, Makafui Awuku, Kojo Junior, and Joewackle – have been tasked with shaping the festival from within.
Their role is to bring diverse perspectives that reimagine what raving looks and feels like in 2025, weaving together fashion, food, culture, dance, storytelling, and sustainability into the two-day celebration.
“With fresh energy and fearless perspectives, the Culture Currents are ready to spark a wave that will ripple far beyond the coastline,” Mr. Ampadu noted.
This year’s festival also features a landmark two-year partnership with the Black Star Experience (BSE), an initiative under the Office of the President that seeks to promote Ghanaian tourism and the creative arts.
Explaining the collaboration, Rex Owusu Marfo, Presidential Staffer and Coordinator of the BSE, said the partnership was an investment in the country’s cultural future.
“We are not forcing young people to come to our museum; we are bringing the museum to their festival. We are creating living, breathing, pulsing cultural moments. This collaboration is a direct investment in our future, ensuring our culture not only survives but thrives for generations to come,” he said.
The CEO of EchoHouse Africa, Beryl Agyekum Ayaaba, curators of Tidal Rave, described the partnership as a powerful step forward.
“Tidal Rave has always been more than just an event; it is a platform to empower and showcase incredible Ghanaian talent. Partnering with the Black Star Experience is a strong affirmation of that mission and will help us project Ghana’s creative energy to the international stage, driving both cultural and economic value for the nation,” she said.
According to her, with music at its heart but culture at its core, this year’s Tidal Rave Festival promises not just a weekend of entertainment but a once-in-a-lifetime experience designed to leave lasting ripples across the country’s creative scene.
A News Desk Report