WHOOPRO, a self-service platform backed by robust technology that connects brands and digital influencers, has been launched.
This game changer will provide cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns.
Influencer marketing has been a key strategy for brands since the boom of social media. According to the Internet World Stats, there were over 11 million internet users in Ghana at the end of 2019, achieving a growth rate of 39% since 2000. The continuous growth in use of the digital space by people has led companies to see the need to reach their target audience through people of influence.
Whoopro offers three key solutions, helping brands to find the right influencers; allowing influencers to know their worth and earn more; and providing real-time tracking, reporting and analytics for both brands and influencers.
Whoopro is a digital product developed by Global Media Alliance, a focused Integrated Media & Entertainment Company with over 20 years of experience and expertise in public relations and media consultancy, digital and brand marketing, broadcasting, events management and creative services.
Commenting on the new innovation, Ernest Boateng, CEO of Global Media Alliance Group, said, “Over the past 20 years in the communications industry, we have engaged many brands across key sectors of the Ghanaian economy such as banking, insurance, telecoms, beverages, tourism, mobile technology among others who have in recent years found the need to engage influencers to reach their audience. Based on this background, we conceived the Whoopro idea in 2017 which today we have developed into a fully-fledged solution provider for influencer marketing.”
Eli Daniel-Wilson, team leader at Whoopro, said, “This digital innovation is bringing to market the very much needed structure in how influencer marketing is done. We have built a smart solution to ensure both brands and influencers are getting the best value out of their engagement.”
As part of the launch, Whoopro secured a partnership with Ghanaian Afrobeat singer Kelvyn Boy to promote the artiste’s latest album titled Black Star. The first 5000 users of Whoopro will earn money to stream his album on all digital music stores.