Richie Mensah
The Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, has revealed that his outfit’s upcoming project dubbed, ‘Live The Music’, will officially be launched in July this year.
He claims that the project is not just a campaign but a movement that aims to support up-and-coming artistes, honour our national heroes, and foster connections among all Ghanaians via common artistic endeavours.
During a networking event organised by Live The Music Foundation for social media influencers in Ghana, Richie Mensah disclosed that the organisation will launch significant initiatives like the creation of a music museum, a legacy album, a live music documentary, Lynx Cubs, a high school album, Underground EP, Behind The Hits, and Women In Music, among other things.
He said that the effort was the result of a desire to bring together and work together on projects players in the creative arts business.
Richie Mensah however declared that the foundation is still accepting new partners and sponsors in its endeavours to improve the arts sector.
Leading social media influencers, such as Dancegod Lloyd, Incredible Zigi, Endurance, Dulcie Boateng, KalyJay, Mitch Brothers, Ama Burland, Lisa Quama, Champion Rolie, Militant Dance Academy, and many others, engaged in constructive dialogue during the networking event.
Organisations like Lynx Entertainment, Boomplay Music, High Skul Clique, Tieme Music, 3Music, Media General, Bills, Tigon Creative Studios, and several kindhearted people are driving this effort.
Lynx Entertainment is renowned for its creativity and dedication to developing outstanding talent in the local and global music industries.
It is a standout in the global music scene because of its history of creating chart-topping successes and advancing the careers of some of Ghana’s most well-known musicians.
The Richie Mensah-led record label was established in 2006 and represents R&B, hip-hop, hiplife, and afropop musicians.
Presently, it is the residence of up-and-coming artistes like Kasar, Maya Blu, and DSL as well as well-known stars like KiDi, Kuami Eugene, Adina, and DJ Vyrusky.
The record label has also signed into additional strategic alliances, like distribution agreements with EMPIRE for its artistes. The label is credited with establishing the careers of acts like Asem, Irene Logan, Eazzy, MzVee, and DopeNation.
By George Clifford Owusu