Awardees in a group photograph
A TOTAL of 67 companies and individuals within the Fast Moving Consumer Goods (FMCG) sector have been honoured for demonstrating excellence in manufacturing, product innovation, and commitment to consumer wellbeing across Africa.
Organised by Global Ovations, the National FMCG Summit and Awards ceremony themed, “Innovate, Adopt and Thrive: Transforming FMCG with Local Value for Sustainable Growth and Development,” brought together industry stakeholders within the space to engage and share ideas on how to use innovative solutions to transform the sector.
The night also witnessed the launch of the National FMCG incubator programme, a platform that allows young minds to get mentored by industry experts within the space.
CEO of Global Ovations and Founder of National FMCG, Gideon Raji, discusses the purpose behind their awards and incubation programme, saying, “We don’t just want the awards to end with an event, we want the winners to be impactful. The reasons why we launched the incubation programme are to support young marketers and professionals in the FMCG industry.”
Gideon Raji noted that consumers are evolving, and brands must adapt to meet their changing demands. “Consumers switch brands quickly, so brands need to be unique in their taste, promise, and delivery,” he said.
He further highlighted the programme’s progress over four years, citing recognition, partnerships, and the upcoming launch of the FMCG Chamber, adding that, “The goal is to celebrate industry professionals, make them recognisable, and help them excel.”
BY Prince Fiifi Yorke