Some of the retailers
Accra Brewery Limited (ABL), a leading player in Ghana’s beverage industry, has since 2015 been embarking on an ambitious initiative to equip retailers of its products with some basic business skills to enable them improve their trading activities.
The initiative focuses on the small retail outlets that have the widest consumer reach within ABL’s distribution network and are crucial element of its value chain.
In a statement, the Corporate and Legal Affairs Director of Accra Brewery Limited, Ms. Adjoba Kyiamah said, “By combining our scale, resources and energy with the needs of our communities, we have the drive and the tools to help make it happen.
“We focus our efforts at building a growing world in our value chain where everyone has the opportunity to improve their livelihood.”
She said some small retailers often lack the basic skills and knowledge to manage and grow their businesses effectively, leaving them at greater risk from economic or legislative shocks.
“Conversations with retailers had consistently thrown up requests for us to help in this area, and the successful implementation of such a scheme by our sister companies in Latin America provided the catalyst to make it happen,” Ms Kyiamah said.
She said the programme will help small shopkeepers to improve the sustainability of their businesses, the lives of their families, and to contribute to improving the development of their communities.
To date, ABL has trained over 371 carefully selected retailers across the country in Sekondi, Enchi, Asankragwa, Sefwi Wiaso (Western Region), Berekum and Dormaa Ahenkro (Brong Ahafo Region).
The training, which is being coordinated by Sales Development Manager, Franklin Addae and Corporate Affairs Manager, Cyrus deGraft-Johnson, is also targeting retailers in the Upper West, Upper East and Northern regions and others.