Dolapo Ogundimu (1st left) joined by Board of Directors to officially launch the ‘Abusua Aky?de?’ Promo
Access Bank Ghana has unveiled an industry first family savings promotion tagged, ‘Abusua Aky?de?,’ to give customers a boost in their savings while enjoying fantastic prizes, including a whopping GH¢150,000.
Themed, ‘Save today, take tomorrow,’ the promotion, also being run across other markets where Access Bank has presence, including Nigeria, will reward over 5,000 of the bank’s existing and new customers in Ghana.
Customers who sign on to a range of the bank’s flexible savings and current account options to secure their financial future will benefit from a host of juicy perks, such as high interest rates, amazing discounts on car insurance and many more, besides the promo prizes.
Speaking on the bank’s motivation for the launch of the promotion, Managing Director, Dolapo Ogundimu, said it would further deepen Access Bank’s financial inclusion drive by bringing the unbanked and underserved segments of the market into mainstream banking.
The ‘Abusua Aky?de?’promo runs from July 5 till the end of December 2017.
To enter the promo, customers (new and existing) must come together to create a group of at least two friends or family members/relatives and maintain a group balance of GH¢500 or more to qualify to win.
Groups must keep depositing to increase their chances of winning any of the prizes on offer.
SME customers also have an opportunity of winning great prizes by maintaining a minimum deposit of GH¢1,000 and also referring their colleagues for account opening.
There will be four monthly draws and two mega draws to reward customers.
Besides the GH¢150,000 cash for the lucky group or family, other winners will walk away with a brand new Family SUV, holiday trips, educational scholarships, one-year life insurance cover, shopping spree, desktop computers, money counting machines, fire-proof safes, key man insurance cover, printers (all-in-one) and GH¢40,000 cash.
Every customer who participates also qualifies to have up to 60 percent discount on general insurance, including auto, personal accident and home insurance.
The ‘Abusua Aky?de?’ promo was launched by the bank in partnership with the National Lotteries Authority (NLA) under the Caritas platform and Auto Plaza.
A business desk report