Nii Ofori Tackie, aka DJ Alordia
Popular Ghanaian event and music promoter based in the United Kingdom (UK), Eric Nii Tetteh, popularly known as Alordia, has cited reasons some Ghanaian artistes are cancelling their foreign tours in recent times.
He told Kwame Dadzie on Joy FM’s Twitter Spaces that the tours being cancelled by the Ghanaian artistes are put together by non-Ghanaian promoters who don’t know the target audience of these artistes.
According to Alordia, regardless of the weight of the international event organisers, if they don’t engage the services of Ghanaian promoters they would always not have the required numbers for these tours.
“All these shows that have been cancelled are not by Ghanaian promoters. It’s outside promoters. I will never put up a show for Stonebwoy and I won’t sell tickets or it will be cancelled,” he stated.
Alordia, who also the Chief Executive Officer of the Ghana Music Awards UK, said that what Ghanaian artistes are doing wrong, is that they give the event to non-Ghanaian promoters.
He added that even though he and Dennis Tawiah, the Chief Executive Officer (CEO) of Akwaaba UK were instrumental in helping Ghanaian artistes perform at shows in the UK, a lot of these acts neglected them when they got more prominent.
“We started all these things with the Ghanaian artistes. I gave Stonebwoy his first travel experience. We love them, we promote them but when they get somewhere and they think that they can do without us, but they cannot do without us. If we are involved in their shows they will never be cancelled,” he told Kwame Dadzie.
He advised that if the internationally-acclaimed event promoters contact Ghanaian artistes for show, they should be bold to tell them to involve the Ghanaian promoters based in the particular country the event will be held.
Alordia was among a number of entertainment industry stakeholders who spoke on the reason some Ghanaian artistes are cancelling their foreign events on Joy Entertainment Unpacked.
Other guest speakers were Dennis (CEO, Ghana Music Awards USA), Edem Mensah-Tsotorme (entertainment journalist), and George Mensah Britton (artiste manager).
The rest were Randy Walker (media and marketing executive), Dennis Tawiah (CEO of Akwaaba UK), Austine Woode (Ghanaian broadcaster based in the UK), and Kofi Boachie-Ansah Beatmenace (audio engineer).