The African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa have officially launched their joint annual conferences, scheduled for August 20–22, 2025, in Accra.
The initiative seeks to unite marketing and ICT professionals across the continent to drive innovation, collaboration, and sustainable growth.
Organisers said the event would highlight the synergy between marketing and technology to strengthen Africa’s position in the global digital economy.
Dr. Jannie Zaaiman, Secretary General of TICON Africa, said the conference, themed: “Enabling Africa’s Tech Future: Innovation, Standards, and Global Influence,” would bring together experts to accelerate progress in the tech sector.
He noted that the event would include expert-led workshops under five sub-themes, supported by dedicated committees for events, research, education, publications, and training.
A major highlight will be the launch of the TICON Africa IT Magazine and the presentation of 11 awards recognising excellence in ICT, including innovation, leadership, and social impact.
Dr. Zaaiman also emphasised a strong focus on empowering women and youth in tech, promoting cybersecurity, compliance, and universal ICT standards, all aimed at positioning Africa as a global tech player.
David Balikuddembe, Secretary General of AMC, said the organisation delivers value through three pillars: events, qualifications, and research.
He announced that AMC is developing a new qualification framework in partnership with Asian and European marketing bodies to address Africa-specific marketing challenges.
He said AMC also conducts syndicated research on marketing trends and publishes a quarterly magazine, Strategic Marketing for Africa.
He revealed that two major launches had been planned during the conference, and mentioned them as the Confederation of the Supply Chain of Africa and the World Marketing Council—intended to unite global marketing professionals from Asia, Europe, and Africa.
Ama Amoah, Vice President of the Chartered Institute of Marketing Ghana (CIMG), said the conference would explore themes like AI-driven marketing, short-form video, and purpose-driven branding.
She also noted that the event would highlight the human side of marketing, focusing on meaning, mindfulness, and joy.
Deputy CEO of the Ghana Tourism Authority, Gilbert Aggrey, described the event as key to promoting Ghana as a leading tourism destination.
He said, “Marketing crafts the narrative, and technology amplifies it, driving tourism and socio-economic development.”
He added that the conference would serve as a platform for uniting ideas, innovation, and excellence toward a shared vision for Africa’s prosperity.
By Janet Odei Amponsah