Embosuo Hemaa, Di Asa co-host
Atinka TV, organisers of award-winning reality show, Di Asa, has launched Di Asa Xtra.
The launch, which was held in Accra at the head office of Atinka Media Village last Friday, was to unveil the show and the queens who will be participating in the competition.
Di Asa Xtra brings together past queens from season one to season five to battle each other for the ultimate prize.
For the maiden edition of Di Asa Xtra, 50 queens, 10 drawn from each season, will be camped at the Di Asa House for the competition.
The queens converged yesterday at the Di Asa House to kick-start the competition, which will last between 10 and 12 weeks.
Speaking at the launch on behalf of the Executive Chairman of the Tobinco Group of Companies, Elder Nana Amo Tobbin I, the Corporate Affairs Manager of the Tobinco Group of Companies, Mr. Albert Kwabena Dwumfour, said the main purpose of the introduction of Di Asa Xtra is to rekindle the group’s relationship with all the Di Asa queens right from season one.
He again explained that the Di Asa Xtra aims at maintaining the fight against body shaming, especially when plus-size people are involved.
He said, “Di Asa Xtra will also keep our cherished viewers entertained. This is also a family thing because the Di Asa queens and the Tobinco Group are like family members. Most of them are working as staff in most of our subsidiaries, so there is that togetherness.”
For the prizes, he said five persons will be given the ultimate prizes, adding that the prizes will be a surprise and a bit different from the usual prizes given to the Di Asa queens.
Meanwhile, before their entry, each of 50 queens was given GH¢1,000 as an appearance fee.