CBG Goes Street Hawking

Mr Daniel Wilson Addo, MD, CBG offers a flyer to a driver

OVER ONE thousand staff of Consolidated Bank Ghana (CBG) Ltd stormed the streets of Accra and other selected areas across the country with the bank’s unique products.

This followed the recent launch of the bank’s tag line: “We Stand With You”.

The week-long field-based exercise by the second largest bank in Ghana saw Managing Director, Daniel Wilson Addo, in branded “We Stand With You” T-shirts, distributing flyers of CBG’s unique product offerings.

Members of staff, who converged on vantage points, were seen introducing the Classic Plus Account(C-Plus), an individual hybrid account; DreamLife a consumer asset finance product; 1st Account, a savings account for children and S.M.E Classic Plus Account (S-Plus), a hybrid account that catered to SME customers, and offered opportunity to save, while running day-to-day transactions.

A passerby said: “Seeing CBG staff on the street today with their amazing products tells me that the brand is very customer­-focused. I think I will open an account with them.”

Another road user at the Spanner Junction in Accra, Kwame Botchway, said: “The staff members of CBG are very friendly. They made the features and benefits of the products very clear to me…It was very good to learn about their products.”

The exercise was part of CBG’s campaign activities to communicate the tag line “We Stand With You” and to identify itself as a customer-centric brand and a bank for all.

‘’We Stand With You’’ is the bank’s brand promise and assurance to customers of its desire to deliver simple, secure and differentiated financial services through innovative products.