Emma Wenani
Global Media Alliance, organisers of the Ghana Beverage Awards have officially announced voting for the Product of the Year category.
The voting exercise, scheduled from April 1st to 20th 2024, promises a very fierce competition between Adonko Bitters, Bel Cola, Malta Guiness, Star Beer, Coca-Cola, Verna Natural Mineral Water, Tampico and Vitamilk Regular, which have proven to be phenomenal by all standards for the year under review.
Beverage lovers simply need to dial *920*207 from all networks and follow the prompt to cast a vote in support of their favourite brand.
Over the years, the voting phase has been characterised by stiff competition with nominated brands employing creative strategies to canvass the most votes. Every year, there is an exponential increase in the number of votes cast by the public, setting the stage for widespread interactions between competing beverage brands and their loyal consumers.
Chief Director for Global Media Alliance, Emma Wenani, emphasised the relevance of the voting exercise while calling on the public to vote massively for their favourite beverage brand.
“The voting phase marks an exciting moment in our journey to recognise and celebrate excellence in the beverage industry of Ghana, as organizers. We appreciate that this activity is a pivotal part of the awards process, where the voice of the people plays a crucial role in determining the ultimate winner. This motivates us every year to invest heavily for a successful voting period.
“In view of this, we encourage beverage lovers to engage wholeheartedly in the voting exercise, as their votes will not only shape the outcome of the awards but also highlight the brands and products that resonate most with consumers,” she said.
She assured prospective voters of the highest standards of accountability.
“The scheme recognises the importance of this exercise and has invested in a secure and robust voting platform that safeguards the confidentiality and accuracy of every vote cast. We remain committed to transparency and fairness throughout the voting process thus each vote is taken through several levels of scrutiny to ensure its authenticity before inclusion in the final tally,” she said.
By Samuel Boadi