Theresa Ayoade
Theresa Ayoade, CEO of Charterhouse, has shared her remarkable journey into Ghana’s entertainment industry.
Speaking in an interview on Joyprime, Madam Ayoade recounted the pivotal moment when she chose to leave a secure broadcasting career to co-found Charterhouse alongside her husband.
“I was working at Multimedia, but I had also gone back to university. Full-time work was becoming difficult to combine with my studies, so I decided to quit and join my husband in setting up Charterhouse,” she revealed.
She emphasized that the decision was entirely her own: “He didn’t ask me to quit. It was something I wanted to do because I needed more flexibility.”
Building Charterhouse, however, was not without its challenges. Launching major projects such as the Ghana Music Awards initially met with scepticism. “At the beginning, it was just us who saw the vision. Many people had misconceptions and doubted what we were trying to do,” she admitted. Despite the early hurdles, perseverance and a commitment to quality eventually paid off.
Today, the Ghana Music Awards stands as one of the country’s most celebrated entertainment events—proof to Ayoade’s determination and vision.
“We had to be patient and let our work speak for us. Today, the Ghana Music Awards is one of the biggest events on the entertainment calendar, and that makes me proud,” she said with a smile.
Ayoade’s story is not just inspiring but a reminder that taking risks and believing in one’s vision can lead to extraordinary success. For young creatives looking to make an impact, her journey offers a powerful guide: sometimes, the courage to pursue a dream—no matter how daunting the challenges—can transform both a career and an industry.