King Promise
King Promise is out with a new single titled, ‘Slow Down’ via 5K Records.
A signature silky smooth blend of afrobeats, high-life and R&B, ‘Slow Down’ is the first single for the year.
The song was released together with a gorgeous Andy Matijey directed video that sees King Promise visit his girl after dance practice at an auditorium full of mesmerising, sensual movements and soft, warm lighting as it tells a story of love, adoration and devotion.
“This song is special to me and sounds like nothing out there. I wanted to go crazy with the video, so I told Andy to allow his imagination run wild with the concept. The concept is pretty easy and wavy, but the outcome of the video itself feels grand at the same time, and I love that about this video,” King Promise said.
Born and raised in Accra, Ghana, King Promise is an ardent storyteller inspired by life writing about love, hustling, partying, family and more over an irresistible blend of afrobeats, highlife, hip hop and R&B.
Promise became a household after his first official music in 2017. He has since grown along the ranks.
With his irresistible signature crooner lyrics and palpably warm and danceable energy, King Promise is somewhat of a hidden gem outside of West Africa.