LOC Unveils Accra Branding Plans… For 13th African Games

LOC boss flanked by other LOC members


The Local Organising Committee (LOC) for the 13th African Games has unveiled plans to massively brand the nation’s capital ahead of the tournament in March next year.

This was made known at a press soirée organised by the LOC at its secretariat at Abelemkpe over the weekend.

Addressing journalists at the event, the Deputy Chief Operating Officer of the LOC, Reks Brobby, emphasised the need to brand some vantage points in Accra to whip up publicity for the Games.  This, he said, will not only help create public awareness but also woo potential sponsors for the Games.

“The LOC has embarked upon a vigorous semiotic campaign to increase visibility. We have already started branding Accra. Branding at the Kotoka International Airport is underway. The airport branding will alert our brothers in the diaspora and Ghanaians abroad who usually visit home of our preparedness to host the rest of Africa,” Mr. Brobby said.

He further enumerated the vantages places within Accra currently undergoing branding.

“We started from King Tackie Tawiah to Aburi, King Tackie Tawiah to Kasoa. We are doing King Tackie Tawiah to Osu High Street and King Tackie Tawiah to Teshie,” he added.

The Chairman of the LOC Media Sub Committee, Mr. Dan Kwaku Yeboah, said the Local Organising Committee has had an excellent relationship with the media. He enumerated some of the media activities undertaken so far by the LOC.

“The LOC embarked on a media tour both in Accra and Kumasi, and had a very fruitful stakeholder engagements with the Sports Writers Association of Ghana (SWAG),” Dan Kwaku Yeboah said.

“We have a very functional website with multiple languages to meet the African Union’s requirement, as well as official social media pages of the LOC,” he added.

“Additionally, the LOC has introduced a Newsletter and we are also working on signing a memorandum of understanding with the various radio stations and online portals across the country as media partners,” Dan Kwaku Yeboah concluded.

From The Sports Desk