A scene from the workshop
The Musicians Union of Ghana (MUSIGA) has held a two-day workshop on ‘Leveraging Digital Tools to Generate Revenue’ to upgrade the skills of its members in Tamale.
Sponsored by the Ghana Skills Development Fund (GSDF), the workshop was organised to encourage members of the union to take advantage of the digital platforms to promote their various musical works.
It featured some of the most seasoned music personalities in Ghana including Kwabena Ofei-Kwadey Nkrumah, who shared ideas, principles and experiences they have acquired within the music circuit over the decades.
The main focus of the workshop was geared towards pushing Ghanaian music beyond the borders of Ghana, and to create a platform to bring together new musicians to explore the future of the music industry.
The workshop, which covered essential topics such as using digital tools to generate revenue, music business strategies, communication skills, and industry trends, among others, equipped participants with the necessary skills to thrive in the digital age and ensure sustainable income streams.
Participants expressed their appreciation for the comprehensive training and the opportunity to enhance their digital competencies.
General Secretary of MUSIGA, S.K Agyemang, said, “This workshop series has been a monumental step forward for our musicians. By embracing digital tools, we are empowering our members to reach global audiences and generate substantial revenue. We are grateful to the Ghana Skills Development Fund (GSDF) for their support in making this possible.”
Idris Baba, the Northern Regional Chairman of MUSIGA, said, “Hosting the final workshop in Tamale has been an honour. Our local musicians are now better equipped to navigate the digital landscape, and I am confident we will see a positive impact on their careers and the music industry as a whole.”
As part of this initiative, MUSIGA will establish a Technical Resource Centre at its Accra office.
This centre will serve as a hub for continuous learning and support, offering resources and guidance to musicians navigating the digital landscape.
MUSIGA has extend its gratitude to GSDF for their generous support and to all participants who made the workshops a success.
The union remains committed to empowering Ghanaian musicians through education and resource provision.
By George Clifford Owusu