A scene at the event
Orijin, one of Guinness Ghana’s flagship brands, has unveiled a new refreshed pack alongside the launch of ‘Orijin Untamed’, a nationwide hunt for unique and extraordinary talent in the art and music space.
Explaining the essence of Celebrating ‘Orijinality’, Marketing and Innovation Director at Guinness Ghana, Estella Muzito said, “Orijinality refers to the Orijin way of living; unapologetic, disruptive, and true to yourself.”
“The refreshed pack is an ode to celebrating authenticity and self-expression. We recognize the power in everyone freely expressing themselves, in as many ways as they choose to, and this refreshed pack is just our way of expressing ourselves as a brand. We hope it inspires everyone to stay true to themselves and confidently follow their ‘Orijinal’ paths.
The product, with its refreshed pack, will be out in September,” she added.
A major highlight of the celebration is the launch of ‘Orijin Untamed’ – a nationwide competition that offers a dynamic platform for unearthing extraordinary talents in the fields of music and art. By providing a space for authenticity and innovation, the competition seeks to empower and showcase individuals with creative talents.
Marketing Manager of Spirits & RTDs at Guinness Ghana, Yaa Amoah-Owusu said Creative artists and musicians aged 18 to 29 and residing in Ghana are invited to participate in Orijin Untamed by submitting a 1-minute video showcasing original work that reflects Orijin’s core philosophy of Orijinality.
These submissions are meant to take the judging panel through participants’ creative journey and will be evaluated prior to auditions held in the Greater Accra, Ashanti, and Northern regions of Ghana. Full details on Orijin Untamed will be announced in September.
“This competition is inspired by Orijin’s core philosophy of ‘Orijinality’. Orijin Untamed seeks to shine light on the spirit of individuals who dare to be true to themselves. Individuals who embody the values authenticity in the music (singers, rappers, spoken word artists) as well as Arts (graphic designers, mixed media artists, sculptors, graffiti artists, etc.) space in Ghana”
A Business Desk Report