Rapper Sarkodie, born Michael Owusu Addo and Adidas have announced a unique partnership that will see both parties collaborate to drive Africa’s creative economy.
“Kicking off the relationship is Adidas representative in Ghana, Nutmeg’s, partnership on the Exclusive Listening Session of Sarkodie’s upcoming album ‘No Pressure,’ Peacefmonline reported on Wednesday.
The initiative to drive Africa’s creative economy by Sarkodie, is a follow up to a successful writing camp organised last year, to give a platform to emerging creative artistes to curate and share their creativity in writing.
The partnership also ties into Nutmeg’s Creators Programme, where together with inspiring celebrity talent in music, sports, and fashion, creators are urged to make a statement and leave their mark.
The innovation is a celebration of the brand’s global member community and an opportunity to bring people together through its curated programme of digital experiences.
The ‘No Pressure Album’ is a result of months of work and embodies the quality that has come to be associated with the Sarkodie brand.
This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world-class solutions for the African entertainment ecosystem.