A scene at the event
Sigma Appliances has rewarded its dealers with GH¢1 million through its Platinum Partner Programme.
The programme is designed to move beyond traditional supplier-buyer relationships.
It operates on a points-based system that empowers dealers to determine their own rewards based on sales volume. Under the scheme, dealers earn one Platinum Point for every GH¢100 spent.
The Marketing Manager at Platinum Impex, Marie D. Sam, explained that the reward initiative is intended to ensure that business partners enjoy measurable benefits from their efforts.
“When we introduced this programme, we promised our partners that their hard work would translate into measurable business benefits,” she said.
She described the GH¢1 million reinvestment as a major milestone for the company, noting that the success of dealers directly translates into the success of Sigma Appliances.
“Seeing approximately GH¢1 million reinvested into our dealers’ businesses is a proud moment for us. It proves that when our partners grow, Sigma Appliances grows,” she intimated.
“This GH¢1 million payout is a statement of intent. It shows that we are poised to compete at the highest level by ensuring that our success and that of our dealers are inseparable,” she added.
Ms Sam further stated that Sigma Appliances is positioning itself as a household brand in the country.
“We are steadily positioning Sigma as the brand of choice for the modern Ghanaian home,” she said.
The General Manager of Platinum Impex, Ahmad Taan, congratulated dealers who redeemed their rebates for 2025.
“I extend my warmest congratulations to the dealers who redeemed their rebates for 2025. Your dedication is truly paying off,” he said.
He encouraged dealers who were unable to meet their targets to remain committed and strive for improved performance.
“To our partners who didn’t quite hit the target this time, I want to encourage you to keep pushing. We are here to support you in making 2026 your year of rewards,” he noted.
Mr Taan also urged all Sigma dealers across the country to take full advantage of the initiative, stressing that the company is focused on deepening its presence nationwide through the introduction of new products and corporate social responsibility initiatives.
“As the 2026 cycle begins, Platinum Impex invites dealers to be part of a brand set to disrupt the status quo and encourages all appliance dealers across Ghana to take advantage of the programme. With new product lines such as the Sigma Luxe AC and ongoing CSR initiatives like Sigma for TVET, the company is focused on deepening its footprint across all sixteen regions of Ghana,” he added.
By Florence Asamoah Adom