Samuel Nartey George
Ghanaian DStv subscribers are set to enjoy greater value for their money from October 1, following a new agreement reached between the government and MultiChoice Africa.
Minister for Communications, Samuel Nartey George, announced the development at a press briefing in Accra yesterday, describing the arrangement as “an unprecedented value offer” available only in Ghana.
He explained that the offer would give customers between 33 and 50 percent more value depending on the bouquet they subscribe to.
Under the new plan, subscribers will be automatically upgraded to higher packages at no additional cost, ensuring that they gain access to more channels and services while continuing to pay the same subscription rates.
Even premium customers, who already receive the full bouquet, will benefit through exclusive incentives, including automatic entry into a competition for an all-expenses-paid trip to watch English Premier League matches.
The Minister stressed that the arrangement means “more services for less” and represents a significant concession from MultiChoice Africa after weeks of negotiations and regulatory scrutiny.
The government has framed the deal as a direct response to concerns expressed by subscribers about affordability and value, pointing out that the package is unique to Ghana and unmatched anywhere else on the continent.
The value upgrade will run for three months beginning October 1. During this period, the stakeholder committee, comprising the Ministry of Communications, the National Communications Authority, MultiChoice Africa, and MultiChoice Ghana, will monitor its implementation and reconvene to assess its impact.
According to George, the development highlights the power of collaboration between regulators and service providers to secure fairer, more beneficial terms for Ghanaian consumers.
By Prince Fiifi Yorke