Participants at last year’s WPRD
In celebrating this year’s World Public Relations Day (WPRD), the PR community will converge for the highly anticipated 2024 World Public Relations Day Festival organised by Global Media Alliance.
Themed, “The Future of Public Relations In A Changing World”, this year’s festival begins from May to July with a line of activities.
“This year’s WPRD Festival is a momentous occasion for the PR community to come together, reflect on our achievements, and chart a course for the future,” said Chief Director of Global Media Alliance, Emma Wenani.
“In an era defined by rapid change and disruption, PR professionals play a pivotal role in shaping narratives, building trust, and driving positive social impact. This year’s celebration is an opportunity to reaffirm our commitment to excellence, integrity, and ethical conduct in all aspects of our practice.”
The festival will feature a series of events including slush events, masterclass programmes, virtual thought leadership sessions, an industry mixer, and the main summit while touching on key areas such as Sustainability PR, Storytelling, Arts, Artificial Intelligence, and Political Communication.
It will examine how PR professionals can ethically navigate the use of AI and how to communicate sustainability initiatives while avoiding green washing.
The 2024 World Public Relations Day Festival has lined up renowned speakers, thought leaders, and industry experts, who will share their insights, case studies, and best practices.
By Samuel Boadi