Akwasi Agyemang
The Ghana Tourism Authority (GTA) on Tuesday launched its official website, www.visitghana.com and a tourism call centre to promote Ghana’s tourism domestically and internationally in Accra.
The website would highlight and project tourist attractions in Ghana, the hospitality sector, media relations, events and GTA’s contacts, while the call centre would receive complainants and enquiries about tourism in general.
Catherine Afeku, Minister of Tourism, Arts & Culture, said the initiative of the GTA is a laudable one.
She said the GTA website would be used to market the African Tourism Leadership Forum, the 2018 World Tourism Day Celebration, the ‘fun and fly’ paragliding festival and the 2019 ‘Year of Return’ event.
The minister, whose speech was read on her behalf, said all these events contribute to the promotion and marketing of Ghana’s tourism sector.
“With the competition to attract tourists to various destinations, the GTA is up to the task of aspiring to make Ghana the preferred destination,” she said.
Madam Afeku urged stakeholders, including the media, to support the endeavour to propagate Ghana’s tourism to enable the country to reap the necessary and desired benefit.
Akwesi Agyemang, Chief Executive Officer, GTA, stated that the authority wants to champion the digital transformation within the industry with the launch of the website, which would just be one leg of the transformation.
He said the launch of the website is aimed at creating a single window that every industry practitioner would access tourism information.
“We have also established a visitor and convention bureau which is aimed at using the right language to be able to attract the business tourist that we needed in the country,” he said.
Mr. Agyemang disclosed that the call centre is basically meant to create an opportunity and avenue to collect feedback quickly in real time so that they could be acted on.
“The call centre at the back of the website is to bring us closer to the general public, including visitors, tourists, operators, among others and serve as a one stop shop for calls,” he added.