Award-winning Ghanaian actress, Helen Asante has been unveiled as a brand ambassador for Antarte, world-leading furniture and decoration brand from Portugal.
This was at a short signing ceremony at the Antarte showroom off Spintex Road in Accra on Friday.
With around 150,000 customers and a chain of eight stores throughout the country, Antarte is known for its innovative and elegant product lines to suit all tastes and needs.
Helen will be supporting the brand in its next growth phase.
Helen Asante is no doubt one of Ghana’s movie talents with a great following.
Her infectious personality can be compared to none. She has starred in quite several notable film productions including Wedlock of The Gods, Crime To Christ, About To Wed, In the Eyes Of My Husband and a host of other movies.
“I thank God for this opportunity. I thank my family, friends and the media for making time to be here…we hope to work together as a team to grow the Antarte brand. Antarte is here to stay. It is a brand for someone unique, someone who understands or knows what he or she is looking for in terms of living room set up,” she said in an address at the unveiling ceremony.
According to her, Antarte is second to none when it comes to quality and she is happy to lead the brand. The deal, she disclosed would last for a year and the pay, she added is very very good.
Speaking at the ceremony, Jeronimo Rosamonte, CEO of Antarte Ghana said the company is happy to welcome Helen to the brand.
He said the company has been in Ghana for over six years and also has other branches in other countries like Morocco, Angola, South Africa, the USA, Italy, Cote d’Ivoire and Sao-Tome & Principe.
The decision to sign Helen was part of efforts to further expand and grow the brand.
“I am honoured to have you here to testify that Helen Asante is our brand ambassador,” he added.
Antarte was founded in 2000 as a company dedicated to antiques and art, namely the restoration of antique pieces and the sale of classically styled furniture. These two areas gave rise to the brand name, Antarte, which is a merger of ‘antique’ and ‘art’ Since then, the brand has ploughed a singular course in the furniture and decoration sector, following a new direction in line with the demands of the market and the respective customers, who sought modern products of the quality that Antarte supplied. The brand has matured to become a trademark that is a synonym of character, prestige and status in the market.
By FrEntertainment ancis Addo