IDMC Equips Marketers, Communicators With AI Skills

Martin Thompson Ntem, Director, Training and Innovation at IDMC Ghana


THE INSTITUTE for Digital Marketing and Communication (IDMC) Ghana, is set to empower marketers and communicators with crucial skills in Artificial Intelligence (AI) through a groundbreaking 2-week professional development training program dubbed: “Artificial Intelligence (AI), Digital Marketing, and Strategic Communications (AIDMSC).”

The course, designed to equip participants with cutting-edge AI expertise, aims to unlock the transformative potential of Artificial Intelligence in the realms of Marketing and Strategic Communications while equipping participants with the requisite tools seizing the digital frontier in today’s fast changing global market.

IDMC Ghana’s course offers a unique opportunity for participants to delve deep into the world of AI, its applications, and its profound impact on modern marketing and communication strategies.

The intensive 2-week program encompasses a wide range of essential topics, including AI fundamentals, digital marketing for strategic communication, social media strategies and tactics; cause-related marketing for social impact, artificial inteligence, strategic communication planning and implementation, integrated marketing communication and language and persuasion.

Participants will gain invaluable insights from world-class facilitators, comprising renowned industry experts and esteemed academics, each contributing their vast knowledge and expertise to enrich the learning experience.

The esteemed facilitators wealth of knowledge and diverse backgrounds will provide invaluable insights and practical guidance throughout the course, enriching the learning experience for all participants.

“We are thrilled to introduce the ‘Artificial Intelligence, Digital Marketing, and Strategic Communications (AIDMSC)’ course, which serves as a stepping stone for professionals to leverage AI’s transformative potential in their respective domains,” expressed Martin Thompson Ntem, Director of Training and Innovation at IDMC Ghana.

“Participants can expect hands-on experiences and real-world insights that will enhance their AI proficiency and enable them to navigate the digital landscape with confidence,” he said.

The course is scheduled to take place from August 7 to 19 virtually with the closing ceremony at the Kofi Annan IT Centre and is now open to marketing and communication professionals, business owners, students, and individuals eager to elevate their AI expertise.


By Nii Adjei Mensahfio