The Sports Minister displaying the signed document after the function as others look on
A big sponsorship package has been signed between the Ministry of Youth and Sports and the KGL Group.
The package, according to the KGL Group, is in fulfillment of their commitment and support towards sports development, particularly the national teams, in response to the call by President Akufo-Addo on corporate institutions to support the Sports Ministry.
According to Sports Minister, Mustapha Yussif, the package will focus on augmenting the Ghana Football Association’s (GFA) preparation of the national football teams, especially the Black Stars.
The team is billed to partake in the upcoming Africa Cup of Nations and 2022 FIFA World Cup qualifiers and the deal is seen as a major boost towards the preparations of the teams.
President of the GFA, Kurt Okraku; Executive Council Member, Samuel Anim Addo; General Secretary, Prosper Harrison Addo, Director of Marketing, Jamil Maraby and Henry Asante Twum, Director of Communications supported the minister at the signing.
Alex Dadey, Executive Chairman; Ken Mpare, Director of Corporate Affairs; Ato Williams, a Director; Christian Salamouni, Technical Director; and Clyde Gaze, Marketing Director represented KGL Group at the ceremony.
Corporate Affairs Director of KGL Group, Ken Mpare expressed his pleasure at the signing, which as he noted, signified the start of the partnership between the company and the sports authorities.
“KGL’s social accountability goes beyond just giving back to society or charity cases, but encompasses the complete integration of KGL’s business divisions and operations to impact all aspects of society economically, socially, and environmentally,” he said.
He reiterated KGL Group’s commitment to the GFA and the Ministry of Youth and Sports in exploring areas of collaboration towards the collective goal of sports development, including social impact across sports through the group’s CSR wing, the KGL Foundation.
In receiving the presentation, the Minister for Youth and Sports, Mustapha Yussif, expressed delight about the collaboration towards developing sports especially, with the support geared towards the national football teams.
He promised that the resources would be managed appropriately and channeled towards fulfilling the intended objective and achieving the aspiration of Ghanaians.
President of the GFA, Mr. Kurt Okraku added that “this move will go a long way in helping the institution’s quest to reposition Ghana football as the nation’s premier sports and to prepare very well for the intended assignments.”
KGL and the KEED consumer brand have been at the forefront of helping the government to successfully implement the digitalisation program at the NLA and generate revenue for national development.